About
Choose Tallahassee
How We Began
Choose Tallahassee was organized by a group of volunteers who felt that our wonderful community had much to offer – a mild climate, high quality of health care, affordable cost of living, countless learning opportunities, and abundant recreational offerings.
Our initiative quickly gained support from a large number of our community organizations and individual community leaders.
The Choose Tallahassee Action Team (CTAT) is made up of a group of more than 60 local volunteers representing a large variety of local businesses, government entities and agencies with the same goal of promoting Tallahassee as one of the best places to live in Florida.



Mission
Our mission is to stimulate economic growth by attracting and retaining residents, which increases local area jobs and GDP, and enhances the quality of life for all.
Vision
To be a positive window to the world for Tallahassee and Leon County.
Board Executive Committee

Debra Herman
Interim Chair
Osher Lifelong Learning Institutes (OLLI)

Chip Hartung
Secretary Coldwell Banker

Hella Spellman
Governance Chair
Tallahassee Senior Center

Thomas Asbury
Treasurer & Finance and Fundraising Committee Vice Chair
Premier Fine Homes

Ken Boutwell
Capital Health Plan/Vineyard Capital

Debra Herman
Interim Chair
Osher Lifelong Learning Institutes (OLLI)

Hella Spellman
Nominating Committee Chair
Hella Home Solutions

Ken Boutwell
Planning Committee Chair
Capital Health Plan/Vineyard Capital

Chip Hartung
Secretary Coldwell Banker Hartung

Thomas Asbury
Finance and Fundraising Committee Chair
Premier Fine Homes
Board Members at Large

AK Thomas
City of Tallahassee

Christie Perkins
Coldwell Banker Hartung Realtor

Karen Frost
Capital Health Plan

Monica Ross
Tallahassee Memorial Healthcare

Ron Cave
Leon County Sheriff’s Department

Kevin Forsthoefel
Ausley Law Firm

Jeff Couch
Ruvos

Bill Lickson
Jim Moran College of Entrepreneurship
Finance and Fundraising Committee
Chip Hartung
Coldwell Banker
Ken Boutwell
Capital Health Plan/Vineyard Capital
Nominating Committee
Bill Lickson
Jim Moran College of Entrepreneurship
Marketing and Community Outreach Committee
Christie Perkins
Coldwell Banker Hartung Realtor
Kyle Baltuch
Strada Education Foundation
Planning Committee
Debra Herman
Osher Lifelong Learning Institutes (OLLI)
Jeff Couch
Ruvos
Thomas Asbury
Premier Fine Homes
Hella Spellman
Hella Home Solutions
Kevin Forsthoefel
Ausley Law Firm
Ex Officio
Kerri Post
Visit Tallahassee
Antonio Jefferson
Big Bend Minority Chamber of Commerce
Katrina Tuggerson
Capital City Chamber
Keith Bowers
Office of Economic Vitality
Sponsorship & Advertising Opportunities
Recruiting people to relocate to Tallahassee creates a huge economic impact for our community. Partnering with Choose Tallahassee allows your organization to reach young professionals, entrepreneurs, baby boomers, and students and invite them to make the move to our Capital City. This pumps money into the local economy and makes our town a more vibrant community.
For a brief overview of Choose Tallahassee’s various partnership levels & other opportunities, view our comprehensive 2025 Sponsorship Package. Or learn more on our Partnership page to see how your organization can get involved!
Tallahassee/Leon County Chamber Partners
Choose Tallahassee is made possible by support from our Chamber of Commerce business partners.
